ARLab crafted an interactive Snapchat Lens for Fendi’s Eid al-Adha campaign. Users could enjoy a selfie beautification filter, then flip to a world lens, projecting a 3D-modeled Peekaboo bag with customizable colors on any surface. The bag was precisely textured and scaled for true-to-life visuals, offering a unique way for users to engage with Fendi and share on social media.

Using Snapchat for Fendi’s Eid al-Adha AR Lens allowed the brand to reach a highly engaged audience in KSA, where Snapchat has significant popularity, especially among younger demographics. Snapchat’s AR capabilities provided an ideal platform for users to experience the Peekaboo bag interactively, letting them try a beautifying selfie filter, project the bag in 3D with true-to-life textures, and customize its colors. This immersive and shareable experience aligned well with social media trends and Fendi’s innovative brand approach.