The scene captured the bridge from a perfect angle, focusing on the stunning Jinja Bridge as the centerpiece.The goal was to make a bold statement, integrating the new logo into a setting that resonates with the local landscape.
As the campaign unfolded, the Jinja Bridge was transformed into a dynamic visual spectacle. Cars moved smoothly across the bridge, light reflections shimmering in the lake below. The lush greenery and ambient surroundings brought the scene to life, creating a vivid and vibrant atmosphere.
In a striking display, pulses of red and blue light radiated from the bridge, converging to form the new Pepsi Titan campaign.