Inspired by Van Cleef & Arpels’ latest Ramadan campaign, ARLab created an immersive Snapchat Lens to reveal the Perlée Universe. Through an enchanting portal, users entered a world of color and whimsy reflecting Arthur Hoffner’s playful artistry. This AR experience provided an engaging way to explore the Perlée collection, connecting audiences to the brand through an innovative and culturally relevant digital journey.

Using a Snapchat Lens for Van Cleef & Arpels in KSA allowed the brand to reach and engage a young, tech-savvy audience in a culturally relevant way. Snapchat is widely popular in Saudi Arabia, especially among younger generations, making it ideal for immersive brand experiences. The AR Lens offered users an interactive, playful way to explore Van Cleef & Arpels’ Perlée collection, aligning with the festive spirit of Ramadan while leveraging the growing popularity of augmented reality to create a memorable brand interaction.

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